Telling stories which your audience can associate with and where they can create a mental picture of the story is a great way of gaining buy in to your presentation.
When the story is a personal anecdote then it’s even better as people are usually much better at telling stories from personal experience. People tend to put more emotion into such a story and can bring it to life. This makes it more interesting for you audience. By sharing a piece of yourself, through retelling a personal story, the audience will gain a better understanding of you and will become more involved. They will trust you more, which all helps in gaining their approval and commitment to your objective.
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Graham Young
A to Z of Business Presentations 