A rhetorical question can be a good way of opening a presentation or a sub-section of a presentation. They have far more impact than a bland statement and will hopefully get your audience thinking.
‘Why should you use xxxx?’
has far more impact than:
‘Using xxxxx can help’
By posing a rhetorical question your audience have to start thinking about the answer. Leave a pause after you have asked the question to let it sink in, before starting to give the answer.
Giving a talk on Tax Planning, may not sound like the most exciting of topics, but starting with a question like:
‘How much money did you give to the taxman last year? Would you like to give him less this year?’
is likely to grab people’s attention and make them listen to what you have to say.
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Graham Young
A to Z of Business Presentations 