Knowing the target that you are aiming for, the affect you wish to achieve and having a precise message, will make your presentations far more effective. Remember, in most business presentations you are not just trying to convey information, you are trying to use that information to influence the behaviour of your audience.
See the section on Objective for more information about marking your target.
A scattergun approach is less likely to work than an accurately aimed rifle. So mark your spot before you start to fire.
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